Curation and Commentary Creating the kind of valuable original blog content that increases website traffic takes a lot of time and effort, which you sometimes don’t have. One way to get around that is by curating and commenting on other people’s content on your blog and social media accounts. curation and commentary such as: events and conferences breaking news cutting-edge innovation Even a simple round-up of great information from the past week in your business counts as curation.
Discussing how to use that information or what these resources missed Country Email List counts as commentary. You need both parts to make it work. Curation and commentary can increase traffic to your website by reinforcing your position as a thought leader, so everyone comes to you for the latest news. This type of content marketing is also very timely, so you’ll get lots of referral and organic traffic. For proof this type of content works, check out this case study from Smart Insights.
Multimedia Content You can do a lot more with your business blog than simply write. Other types of media, including videos, audio recordings, photos, and infographics, can increase website traffic just as much as, or even more than written content. In fact, most content that goes viral is not written–it’s visual. This infographic from HubSpot illustrates the importance of visual content. Using a variety of media in your content marketing increases social sharing and is one way to provide value, which search engines love.
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