As a result, they succeeded in gaining high rankings for this

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Very difficult'' keyword. Currently, my article is ranked number 1 for this keyword. Also, the number of backlinks for this page is significantly lower than for the other pages displayed on page 1. Note: I'm not going to skimp on Ahrefs' keyword scores. It simply offers another way to measure keyword difficulty. *In other words, the purpose of a ghost post is to "post it for now and see how it goes." The message is that you shouldn't blindly believe in the ``keyword competitiveness'' that Ahrefs puts out. Now that we've explained Ghost Post, let's move on to the next step. 4. Utilize sitelinks to increase organic search CTR Last year, I decided to make increasing organic search CTR a top priority. However, he soon hit a wall. Beyond optimizing your title and description, how can you encourage users to click? Sitelinks are the answer. If you search for your brand name on Google, sitelinks should already appear under your site.

These sitelinks can also be displayed on many other pages, from blog articles to category pages on e-commerce sites. What should I do? Set a table of contents for each piece of content. For example, when I published this article , I included a table of contents with links to jump to each of the "tips" introduced Belgium Phone Number Data in the article. Then, when this article came up in number 5, Google started showing sitelinks for this article. As you can see, these sitelinks give my site plenty of visibility in search results. In fact, it's clear that sitelinks contributed to the CTR of this page being 14.9%. 5. Become a source of information and get backlinks Let me introduce you to a certain rule. The rule is that users do not post links to "great content.



" Users link to sources of information. For example, I published an article last year called ` `A guide to using Google Search Console .'' And we pride ourselves on the fact that this article is ``great content.'' The article is full of actionable advice. It also has its own unique design. Despite having very good content, only 159 domains linked to it. On the other hand, what about the research article on voice search published around the same time ? Many users also recognized this article as ``excellent content.'' The number of domains that linked to this content reached 764. (This number is 4.8 times higher than the article in the Search Console usage guide) what is happening? Google Search Console articles were not easy to link to.