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Desktop, mobile or tablet) If you are looking for agency support in the areas of SEO, content marketing and paid media, please contact Neil Patel Digital How do you use SEO and SEM together? Both SEO and SEM rely on keywords to drive traffic to business websites and web pages. The main difference is that SEM includes paid advertising, so you need to account for this in your SEM campaign.

Statista predicts that global retail online sales will exceed $8 albania number dataset billion by 2027, and with most people searching online before making a purchase, having a strong presence on search engines is crucial. By leveraging SEO and SEM, you can capture online traffic using both organic and paid channels. For example, use data from a PPC campaign to inform an SEO keyword strategy and vice versa. of getting quality traffic and increase your conversion rates.

Once you have an SEO-friendly website and properly target your paid ads using the right keywords, you have a better chance of appearing at the top of paid searches. But remember, you need to use SEO strategies so that search engines like Google see you as a trustworthy website. Important: If your website is still new, you may want to prioritize a PPC campaign first, as SEO rankings may take a while to build.