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To build a successful business, one idea is not enough. First, you need to make a detailed “road map” and set a specific goal. A competent business model will help attract more customers, which means more profit. Business models can be considered as a plan of action, as a tool for enrichment and development, the main thing you need to know is that it helps. And to neglect the preparation of the business model is not worth it. Today we will look at the 3 most effective business models that have proven their usefulness in practice.
1. Model "on-demand" (on-demand)
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That's what she looks like. Recently, it shopify website design has become attractive to many startups because of its simplicity. Simplicity for the consumer, of course: it is enough for him to place an order for a product or service and wait for its execution. Where's the easiest?
Well, with the consumer, everything is clear, and what about the business? Why is everyone talking about her?
Yes, this model will be as convenient for business as well as for the client. It is created for companies that use well-established infrastructure to solve the problem. Uber does not have its own fleet. The brand cooperates with independent drivers, which allows it to save significantly. Just imagine how cereal amount he would have been to buy and maintain a huge number of cars around the world.
Also very often, a new project-aggregator of services is launched. The essence is extremely simple: they earn on the fact that they help customers to meet with performers. Hence the target audience - people who have money, but do not have time. At least additional costs.
2. Model "conditionally free" (freemium)
Let’s assume we have a technical project, some new software that has a piece of basic features and some of the additional. Within its framework, everyone can use the main version of the program for free, but for additional opportunities you will have to pay. For these things, there is this model.
Whether it is worth talking about how well this model copes with the function of attracting customers. Judge for yourself: it does not take much money to promote the free product - you can use referents, recommendations and reviews, organic search and many other means. And the more the audience enjoys the free version, the more customers will gradually move to the paid one. Take the company Dropbox - the model "conditionally free" in its pure form.
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