The AIDA method for distributing a customer case

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The CTA or action link of your choice, to convert your reader into a lead, then into a customer. The AIDA method for building your landing page On the landing page , the chronology of the text and image elements follow the chronology of the AIDA method. A title and an image at the top of the page to attract attention, a brief teaser to arouse interest, your arguments – in the form of an infographic or bulleted list – to provoke desire, a CTA button to move on 'action.

The AIDA method for your email campaign Your prospects Chinese Malaysia Phone Number List are drowning in emails. And for the most part, these emails end up in the trash without even having been opened. For an effective email campaign , follow the steps of the AIDA method. For example, if you are the publisher of accounting software: ATTENTION “First name”, what if you gave up Excel? INTEREST Many companies still carry out their accounting using Excel files.



Accounting management can then become a real headache: risk of errors, file synchronization problems, time-consuming and anxiety-inducing process, etc. Maybe it's time to forget Excel? DESIRE With specialized accounting software, you gain: Time, thanks to automated calculations. Reliability: no more input errors. Money: you can concentrate on tasks with higher added value, so you gain in profitability! ACTION Want to know more ? Button: “Request a demo and meet a dedicated advisor!” »  The customer case makes it easier to attract and interest your target to the extent that they identify with the customer.