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Definition of terms This article is about microcontent that helps your site visitors have a positive user experience . In this sense, it's about the smallest text modules that can make a big difference in terms of user experience on websites. The term “microcontent” or “micro content” can of course also be defined more broadly. On toushenne , Robert Weller describes very comprehensively and clearly how you can generate attention for your content marketing content on the social web, especially through (visual) micro formats (such as images or videos). The benefits of microcontent Why should you think about using microcontent on your landing pages.


Well-thought-out, targeted microcontent provides clarity to users directs them Special Data through your landing page, provides a personal touch (you can enter into a dialogue with the customer) thus supports a positive user experience (user experience) and strengthens a lasting positive perception of your website or brand. In short: It helps to improve the user experience of your site visitors and to generate the desired user behavior (conversion): clicking on a link or button, registering for the newsletter or downloading a study. With microcontent you often don't get the user to make a purchase immediately.




Rather, you ensure that they engage with your website in a certain way, get a positive impression of your brand and are happy to visit your website again in the future. For example, when he has decided to place an order. Example fischkaufhaus.de: Example of a newsletter registration Fischers Fritze would definitely sign up for this newsletter from fischkaufhaus.de immediately. Fischkaufhaus explains exactly what the user can expect when they sign up for the newsletter. The headline already entices you with “Tips, recipes and vouchers by email” – that sounds much more tempting than “Newsletter registration”. The advantages for the user are specified below the input field - receiving regular recipe suggestions and offers sounds pretty good.