Traffic platforms such as Douyin and Kuaishou have raised the

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Short dramas that are worried about being removed from the shelves have problems with their scripts, and they may have been brushed aside in the early stages. Therefore, they will avoid these problems that should be paid attention to in the early stage, and will not shoot vulgar shots to cater to the market. Where is the way out for short plays? Under the regulatory storm, layers of pressure have led to miniprogram skits. The most critical part of small program short dramas, streaming, has begun to be limited. The consensus in the industry is that the investment cost accounts for almost  of the entire short drama, and high investment means high conversion.


However, in the past, short drama battle reports that could easily be recha Armenia WhatsApp Number rged in the millions or tens of millions have now become recharged in the hundreds of thousands. Many short drama practitioners complained in the short drama group, and now the recharge amount has been cut in half.  threshold for streaming. On the evening of November , Douyin released the latest announcement on Massive Advertising, including Douyin mini program short plays and short plays jumped to other thirdparty platforms, all should apply to the short drama mini program content library and pass the review.





Advertising is available. It also stipulates the qualifications for short dramas and tightens distribution and agency investment. Douyin requires advertisers to have three certificates a radio and television program production and operation license, an audiovisual license or an online writing license. , and a valueadded telecommunications business license. Kuaishou plans to cut off the commercial promotion and launch of thirdparty microshort drama mini programs in the near future and focus on developing the native microshort drama ecosystem and business links based on Kuaishou miniprograms and Kuaishou internal links.