Instruments to offer personalized makeup product

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Recommendations. Another solution is the YouCam Makeup app . Thanks to AR and AI, it allows customers to try different cosmetics before purchasing. Photo . An application that allows customers to try various cosmetics before purchasing. Source: apple.com. Price and promotion optimization Artificial intelligence can also help optimize prices and promote products in ecommerce. AI analyzes sales data, competitor prices, market trends, and customer preferences to help determine optimal product prices and promotional strategies. An example of such a company from the beauty industry is L'Occitane, which uses AI to optimize prices and promote its products in online stores. Photo .


Optimized prices through AI activities. Source: pl.loccitane.com. Using AI to analyze competition and price elasticity AI can analyze the prices of competing products, as well as customer reactions to price changes, to help determine optimal Algeria WhatsApp Number product prices. Yves Rocher uses such solutions  the brand, with the help of AI, adjusts product prices based on the current market situation . The use of dynamic pricing and automatic promotions AI can help price products dynamically and automatically offer promotions. This primarily involves verifying sales data, customer preferences and market trends to adjust prices and promotional offers in real time.





Beauty company Estée Lauder uses AI to dynamically price its products and offer personalized promotions in real time. Customer service automation AI can help automate customer service, e.g. through chatbots or virtual assistants. This also involves analyzing customers' history of interactions with the company, demographics and preferences to offer personalized and fast customer service. In the past, chatbots were mainly about going through questions within a set path e.g. by clicking on individual buttons, but now, with the development of language models and .