This can be very useful when creating UTM

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Parameters for new content or when looking up data for past content in Google Analytics. leads and sales If you set up conversion events in Google Analytics, you can see which content generates the most revenue. Go to "Pages and Screens" under "Engagement" to see which pages on your website are driving conversions. With this data, you can understand which types of content and topics have a positive impact on ROI. Email metrics Did sharing the content you created with your email list affect the performance of your content? If email engagement is an important goal, measure opens and clicks to see which content performs best. Content reuse Have you ever collected some articles and turned them into an e-book or vice versa? Keep a record of the content you reuse in this way.

Combine metrics from your main content and related content to see how content reuse impacts your strategy. Top ranking keywords Are you ranking high for your target keywords in specific content? By understanding the keywords that appear at the top of the rankings and their display periods, you can understand Belgium Phone Number Data which types of content appear at the top for a long time and which types of content are short-lived. Lets. Reaching influencers Have you ever collaborated with influencers to spread your content? Be aware of the influencers that bring you the most traffic and social shares.




We may work with them again if we create similar content in the future. Measuring results It is necessary to judge the effectiveness of content based on its original purpose. Content to be audited should have some metrics attached to it. These metrics can help you see if your content is meeting your goals or deviating significantly.