Instead of converting only by the buttons and banners

kebavot208@mcum

Especially if you offer marketing software, as we do…. Transform more leads… Retargeting is an essential lever in an inbound B2B marketing strategy. A “normal” site converts around 2% of its visitors to B2B. Using retargeting can double this figure.  located your site, you can also convert later, on other sites, with various content.

Retargeting can be used in two ways in inbound marketing: Improve Phone Number Data acquisition by trying to capture the attention of people who’ve left your site Increase leads by bringing people back to your site to look at your offer. 03. Which platforms use retargeting? There are several: Banner Retargeting: displayed by many sites and blogs, who monetise advertising. Social Media where banners and sponsored publications will display on social media and some partners. Email retargeting, more difficult after GDPR.




Vidéo Retargeting, platforms such as Youtube We’re going to look at both banners and social media – the most effective ROI for a B2B marketing strategy. Adroll Adroll has a very wide and reliable network of sites. You can start simply by retargeting and it has a clear and defined segmentation. Watch out though, it is quite complicated to understand their reports and pricing. Google Ads Google Ads also offers retargeting with Adsense.