And most importantly, you need

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People's attention, meaning maybe it should move, maybe a little video. If you are already in the middle of Christmas preparations, please tell me about your campaigns. And if you have any questions about it, please feel free to write them in the comments. And don't forget to subscribe.With remarketing or retargeting, you can bring people who have abandoned purchases back to your shop so that they can still buy your products. Our content marketing expert Silja explains how you do this using remarketing strategies in this video.

Here is the video (3:47 min) Do you want to find out more about customer loyalty? Then watch Silja's video Special Data on customer loyalty with email marketing . In the video you will learn how you can use your own newsletter to bind your customers to your company in the long term. Would you rather read? Here is the video as text: Hi, I'm Silja and I have another exciting question for you today. How do I get customers back to my online shop? The magic word is: remarketing or retargeting. And today I'll tell you what's behind it.



Remarketing or retargeting is, so to speak, a tracking process in which the user who has already been on your website is marked and can then be addressed again with content. The best-known networks are the Google Display Network, the Google Search Network, Facebook and Bing. Then there are other providers like Criteo, Amazon now also offers it, and as far as I know, LinkedIn. Yes. And there are several other providers, so you can just find out more. You can find a lot about it there. The principle of remarketing actually always works in a similar way.