Product Branding

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Product branding excellence attracts customers and keeps them coming back. Poorly crafted product branding, on the other hand, is confusing — at best — and can even be off-putting, actively hurting sales and awareness . Let's analyze together the branding of a product: what it is and how it can benefit your company. In this article we will tell you: What is Product Branding? Is it worth investing in Product Branding? What makes a strong product brand? What are some examples of successful product brands? Summary: How to achieve good results with Product Branding.


What is Product Branding? It is the application of the principles Croatia Phone Number List of brand strategy to a specific item or product . It is the association of a symbol, name and design with a product to create a recognizable identity for that item. Product branding can be deeply complex, with focus groups, multiple rounds of designs, etc. But it can also be as simple as designing a logo , choosing a name, and packaging color. Corporate Branding vs. Product branding is a type of brand, but it differs in several key aspects from the company's overall brand. The company brand remains static and must convey the full scope of a company's identity and may even hint at its values.





In parallel, the brand of a product is much more specific. It distinguishes a single product (or a family of products, such as Lay's potato chips) from competing products and other offerings from the same company. Sometimes the branding of the product differs from the branding of the company that makes it. Let's continue with our previous example. Who makes Lay's fries? Ultimately, it's PepsiCo. But don't you find it a little strange to buy (let alone eat) Pepsi Chips? Pepsi is already so strongly identified as a beverage product brand that it somehow taints the idea of ​​the potato chip brand.