If I open up Google and search for “AB Testing Software Marketing”,

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They will quickly scan your page, and decide whether it’s worth their time. In that to seconds of time, users will glance at the following: Title Subheading Main Image “Call-to-Action” Button That’s it. Each of these elements is vitally important in convincing the user to stay on your page and continue on their “journey” on your website. So for the rest of this blog post, I will focus on these four main aspects. WIIFM? The initials stand for “What’s In It Form Me“. That is the secret voice inside the user’s head when they visit your site for the first time. Your landing page needs to convince them that your service or product will solve THEIR problem, or perhaps make THEIR life better. Not the other way around. So with that in mind, let’s take a look at the elements mentioned above, and discuss some best practices.


Clear Effective Title Your landing page needs to have a clear effective title. In a few short words, the title should clea Guangdong Mobile Number List rly convey the name of your product, and what it can do. The Title also needs to have “keywords” in it, so that you can make it easy for Google to find you. Let’s take a look at what Visual Website Optimizer VWO has for a title. VWO_com-Landing-Page The state “A/B Testing Software for Marketers”. That pretty good. there is going to be a good match. It is nice to see those keywords in the Title. Google will reward you for that. I also like the “for Marketers” part too. It quickly answers the question of who this product is for. The only improvement I might make is to but some spin word like “The Best A/B Testing Software for Marketers”, or “Advanced”.





Sub-Heading Text that Makes a Promise In your subheading text, you need to not only show empathy for the user’s problem, but also present why your service or product is a viable solution to the user’s problem. Let’s take a look at how Moz handles this challenge. Moz_com-Landing-Page Their headline reads “Products to Power your Online Visibility”. That’s good. But what I really like is their followup headline: “Online marketing is complicated. Moz software makes it easy.” Just brilliant. In short sentences, I, as the visitor, feel that Moz has resonated with my problem marketing SW is complicated, and offered a solution Moz products. Wow! Just what I need. I can’t help but want to find out more. A High-Quality Image Pictures are much more powerful than words.