At one time, the goal of a publicist

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Marketing Advantage Get the latest digital marketingdata, insights and toolkits from DMI Digital Marketing Institute LogoCoursesResources ArticlesBlog TopicsLessonsToolkitsPresentationsVideosWebinarseBooksPodcastsGlossaryPrivacyTermsMaster GA with our exclusive part Live Webinar series inpartnership with Neil Patel Accel. Kicking off March th. Register Now DigitalMarketing Institute Logo CoursesResources Keyword search... Sign In ViewCourses TrendingArticlesMicro LessonsSkillsTestToolkitsWebinarseBooksPremiumMore ← Back to Articles Jan , What is DigitalPR and How Can You Develop an Effective Strategy? ArticlesDigitalStrategyDigital Marketing by Digital Marketing Institute Digital PublicRelations PR is a strategy used to increase awareness and visibility of yourbrand using online channels. Digital PR is similar to traditional PR but itoffers the opportunity to reach more people in a measurable and targeted way.


To make the most impact, digital PR relies on digital marketing strategies suchas search engine optimization SEO, content marketing, influencer marketing, andsocial media. Digital PR is a powerful strategy that allows companies to speakdirectly to Find Your Mobile Number List their target audience at any time and anywhere. By connecting andsharing with your audience, it’s possible to start a dialogue that clarifiesyour focus and spreads news and information more quickly. In this blog, we willcover: Digital PR vs. traditional PR What does digital PR involve? What are thebenefits of digital PR? How to repurpose content for PR How to use social mediafor digital PR plus tips? How can marketing and digital PR work together? Howto start a digital PR campaign How to measure the success of a digital PRcampaign Social Media Calendar Download For Free Digital PR Vs.







Traditional PRTraditional PR involves networking with journalists to get featured in printpublications. At one time, the goal of a publicist who specialized in traditionalPR was to leverage contact to get their clients promoted or quoted in mediae.g. newspapers, magazines, radio, and television or crisis reputationmanagement. Today, most traditional PR specialists have adapted to includedigital PR often finding higher readerships or viewership in online contentalthough traditional forms of PR are still used effectively. Here’s thewell-known “PESO media model for PR” created by Valerie Turgeon to show thedifferent types of media that PR pros can target. PESO Model PESO Model Usingdigital PR provides opportunities for marketers to: Get interviews in onlinepublications Increase an online presence Use the power of social media to drivegrowth and brand recognition “PR is a cost-effective addition to your overall strategyand can have a significant impact on your reputation in your industry. Ensure