As COVID-19 spreads,

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we find that searchers may be looking for something completely different, so the clicks aren't worth the cost of your PPC ads. Today, others are more hesitant to convert. Since COVID-19 took hold in the U.S. three weeks ago, we’ve seen conversion rates drop by an average of 21%. Google Ads Conversion Rate Chart Of course, every industry will see different results from Google Ads.



So we have to look at things more carefully. Want more advice? Watch Mark's Bolivia WhatsApp Number on-demand webinar now! Here are seven industries that saw increases, seven industries that had a mixed performance, and seven industries that were hit the hardest. 7 Industries That Increased Sales/Performance During COVID-19 Some businesses are growing across all metrics during this pandemic. Nonprofits and Charities In times of crisis, we often see the best in people, and that’s no different on the Google SERPs.





nonprofits and charities have seen: A 10% increase in search ad impressions. Search ad conversion rates increased by 23%. Increase search ad conversion rates by 20%. Google Ads does support many Google Grants programs, which allow nonprofits to advertise for free, but getting them to comply is often difficult. Fortunately, it's clear that during this crisis, searchers are finding them more easily than ever. Health Care Not surprisingly, many of us are turning to health care for information on how to protect ourselves and our communities.