Google as your search engine

jolomic

Let's start at the top. audience Let's say you sell caffeine shampoo for men. Want to advertise on Pinterest? Probably not. 81% of Pinterest users are women , and the platform is primarily used by the younger generation. So, the first step is to understand which platforms your target audience uses. If you advertise anywhere else, your money will be wasted. budget Most PPC advertising works on an auction basis. In other words, the more advertisers there are, the more expensive advertising is for you and me. Let's say you're in the competitive industry of teleconferencing. If you set Google as your search engine and search for that keyword in Ahrefs Keyword Explorer , your cost per click (CPC) will be $20 in the US. If you have a paid



advertising budget of $1,000 per month, you can only get 50 clicks before your budget is exhausted. How can I Australia Phone Number Data solve this? Look for keywords with low cost per click. To do this, enter a seed keyword (such as conference call) in Ahrefs Keyword Explorer and go to the "Phrase Match" report to see all keywords containing that keyword from the database . From there, filter for the maximum CPC you're willing to pay and look for profitable opportunities below the list. Good options here include ``video conference calling apps'' and ``teleconferencing apps.'' These keywords are not only cheap, but also have clear search intent . People searching for "conference calling app" are obviously looking for an app to do conference calls, but people searching for "conference calling"


       



may be looking for a lot of different things. But remember, PPC is more than just Google. You can also advertise on other platforms such as Facebook, Twitter, Pinterest, and YouTube. It's often cheaper. Check if your target audience is actually there. Commerciality If you're bidding on a keyword like "teleconferencing app" on Google, it makes a lot of sense to direct visitors to an informative landing page. But this doesn't work on platforms like Facebook or Pinterest. No one is in buying mode. Therefore, there is a need to bridge the gap between the intent of the platform and how to monetize the product.