The black hat symbolizes the bad guys

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While the white hat symbolizes the good guys. Recently, the terms have begun to be used to describe acts of piracy and those responsible for viruses or those who carry out immoral actions that violate safety and security standards. The concept expressed by both terms can be clarified through a table in which we review the meaning of each term, specifying the common uses, techniques used, and reasons for resorting to each technique. White Hat SEO Black hat SEO The term refers to the techniques and strategies used for search engine optimization according to the rules and policies of search engines It is known as ethical.


SEO It refers to the tactics and strategies used in aggressive SEO that are focused on the search engine and not the audience itself It is known as Unethical SEO It is used to improve search performance on the SERP page while maintaining site integrity It is used Oman Phone Number Data to achieve financial returns without regard to any other considerations It gets a lot of backlinks due to the quality of the content The backlinks in it are irrelevant It is approved by search engines and follows Google's guidelines It is not approved by search engines and does nour web pages. Another part is taking into account Google's policies that your page should be able to load quickly to provide a better user experience. Second: Internal improvement (content improvement) In this type, the site must be prepared for search engines by providing distinctive and improved content to the audience that will see it, in addition to what the search engines themselves will see.




The goal of on-page search engine optimization is to publish useful, high-quality content, take into account the audience’s desires, and be aware of its needs. Their search, so when you start optimizing the content on your pages, you should check the following: The topics must be relevant. It should include the targeted keywords. Write well and avoid spelling errors. The content must contain valuable and accurate information. Embed multimedia videos and images. To outperform your competitors. Search engines recommend some aspects that should be improved, and also recommend enhancing certain elements of the content, such as: Title tags. Meta description. Image alternative text. H1 tags.