Advertising that doesn't produce results: Why companies fail

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Keywords that attract customers Places that are likely to be clicked A time that is visible to many people Target attributes related to trends The above is a typical example of high advertising costs. Especially if there are many competitors, advertising costs can be huge. It is not uncommon for people with little experience to think, ``If I pay 1 million yen, it will be perfect'' when placing an advertisement. However, in reality, there are cases where a larger budget is required, resulting in a situation where there is no effect at all. I placed an advertisement by imitating information on the internet. Copying information from the internet is one of the most common mistakes.

Search with keywords such as “〇〇advertis Laos Phone Number Data ement setting method” Set up as explained in the top article No results and only costs There are many people who find themselves in this situation. There are various reasons why advertising does not produce results despite reliable media information. Target selection Keyword selection The appeal of the product or service itself Perfection of catchphrase advertising creative The keywords and promotional text you should set will vary greatly depending on what you want to sell and your target audience. Referring to other companies' success stories will not lead to conversions. Advertising that leads to results is one that has a thorough strategic design in advance. Advertising is not cost effective This is a case of failure where the cost-effectiveness was not met and the advertising was abandoned before the advertising effect was achieved.



For example, in the case of Facebook advertising, the following factors come into play: User attributes region Lots of competition Bid amount advertising quality If you neglect to set the above factors, the cost per customer acquisition will increase and the cost effectiveness will deteriorate. In some cases, your budget may run out and your ads will no longer be displayed during the most active hours. On the other hand, in order to save money, there are many companies that place advertisements in places that are difficult to catch the attention of their target audience. If you place a strongly promotional advertisement thinking, ``If you create a design that stands out, people will click on it,'' your discerning target will pass you by.