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This is why reading it must encourage action by encouraging subscription, membership or purchase. This type of communication is much more effective in convincing your prospects. Read also: inbound marketing strategy? 4. What are the advantages of a white paper? Once interest is aroused, the reader must obtain useful information. If the white paper has been well designed, it will encourage him to decide favorably.
Indeed, according to the B to B Technology Collateral Phone Number Data Survey Report, 83% of IT decision-makers consider that white papers influence their final decision . In this sense, 89% of them distribute white papers that they consider interesting internally. Furthermore, to evaluate a technological purchase, 76% of decision-makers say they have read at least one white paper in the 6 months preceding the purchase.
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A white paper therefore has three main advantages: Generate more traffic to your website and more leads Guide your target’s thinking by providing them with interesting information Highlight your company’s expertise , your know-how 5. What mistakes should you avoid making when writing a white paper? If you decide to do without the support of an agency specializing in inbound marketing, be careful not to make any missteps.
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