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Well, the new year is here. And, so far, it doesn't look much different than it did in December 2019. That’s why we asked dozens of digital marketers about their best marketing strategies from the past year, and boy, did they do it. Here are the top marketing strategies recommended by marketing experts in 2019, plus what we think are the 16 best marketing strategies to adopt in 2020.
Use your content to educate Content has long been king, and 2019 is no B2B Email List exception. Robin Barendsen, director of digital marketing at office space rental company WehaveAnyspace, cited data from the Content Marketing Institute's 2019 Trends Report stating that 77% of B2B marketers use content marketing. “In fact, most B2B content marketers leverage educational assets to nurture leads and build audience trust, which is absolutely critical for inbound marketing,” he said.
“Think informative blogs, white papers, or quizzes.” Best Marketing Strategies Content Types Chart Image Source We might be preaching to the choir here, but in general, brands should create relevant, authoritative content that, of course, educates their audience . RELATED: The 20 Best (and Worst!) Marketing Campaigns of 2021 2. Personalize Your Marketing Messages Peter Wilfahrt, managing director of digital agency Versandgigant, says marketers should take action in 2020 by in-depth analysis and understanding of demographics,
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發表於 2024-2-22 17:11:45