phrases are phrases that do not include the name of the service or product

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Visibility for non-branded phrases Non-brand (general)=If your products and services are not very popular, you should definitely position yourself for these phrases, e.g. gaming laptop, thermal mug. KPIs for SEO - what indicators to monitor? Organic traffic This is one of the most obvious indicators. Using analytical tools, find out how many people visiting your website come to it thanks to organic search results (free clicks from a search engine). It is worth monitoring changes and progress, comparing them, for example, with the previous month.

Average position in SERPs Occupying a high average position in the SERP indicates that the website has high authority according to Google , so it is certainly worth monitoring this indicator. Thanks to it, you will find out whether your optimization and other SEO activities are going in the Email Data right direction. Number of conversions Another KPI that should be measured is the number of conversions (that is, the customer taking the expected action ). This includes, for example, subscriptions, subscriptions to the newsletter or adding a product to the cart. CTR click-through rate The CTR, or Click-Through Rate, indicates how many people choose your website's address in organic search results .




Thanks to it, you can find out whether the meta titles and meta descriptions you use are effective, as well as whether your SEO activities are effective. Bounce rate The bounce rate, also known as the engagement rate, checks whether the website's content matches the expectations and needs of users. Thanks to it, you will find out what percentage of website visitors leave it without taking any action . Bounce rate - what is it? Average session duration The next SEO KPI to monitor is average session duration. In other words, it is the average time that users spend on your website .