I knew there was no way we

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Business email address Get Search Engine Land in your inbox. See terms. When Share of Local Voice saved the day I once had a locksmith client who was obsessed with ranking for the term “locksmith” because it has 10x the search volume of the explicit versions of the keyword, like “locksmith near me” or “locksmith [city]”. The U.S.-based client was located in the middle of a major metropolitan area, surrounded by tons of competitors, in an already competitive industry. Talk about a trifecta.

Locksmith search volume Though the client DB to Data technically correct about the search volume, as a seasoned SEO,  would dominate map rankings in their city for “locksmith” with just one GBP listing, no matter how hard we tried. He was far from convinced and insisted we not ”waste time” with low search volume keywords when his listing was barely ranking for “locksmith” across his service area.



This caused us to investigate how many opportunities there actually was for their listing to improve for “locksmith”. We looked at their biggest competitors in the market and found that none of them could dominate the market for “locksmith” with one GBP listing. Below is the SoLV for “locksmith” for our client vs. their top competitor. Locksmith Rankings Top Competitor The competitor’s SoLV Locksmith Rankings Ss Client The client’s SoLV The screenshots show limited room for growth as the top competitor has one more green pin than him. In reality, that’s not enough of a growth opportunity.