Analytics – what can you check first

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You won't get far without data. The less you know, the greater the risk that you will burn your budget and take actions that will be difficult to undo later. What you should evaluate first before undertaking any campaigns is the popularity of keywords related to your industry and the strength of the competition. You can check these things using publicly available tools. To analyze the popularity of keywords, you can use tools such as Senuto, SEMSTORM or AdWords Keyword Planner. In the case of foreign markets, in addition to Keyword Planner, SEMrush can be helpful, as even in the free version it will give you quite a lot of information.

To assess the strength of individual competition domains, an extensive audit would be advisable, although the basic issue is to examine the link profile (in terms of quantity and quality). You can Phone Number List examine links using platforms such as Majestic, SEO SpyGlass, or Ahrefs. The latter also has quite good keyword analysis tools. Unfortunately, there is no way to check with 100% certainty what links Google actually sees and takes into account in the positioning process, so the more data you collect from several tools in parallel), the better.



We make sure that the entries contain links that will be considered valuable in the eyes of Google, i.e. thematic, of appropriate length, containing the appropriate text structure, and stylistically correct. The length of the texts depends on the industry for which the entries are created. We are looking for non-standard ways of acquiring links , including: by getting involved in organizing blogger meetings and events in such a way that microinfluencers receive from us not only material values ​​(priceless sponsorship packages ;-), but also specific knowledge and inspiration, because they then translate into valuable entries.