There are plenty of data driven

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TikTok Custom  using your own data, enabling you to target hot prospects that are already familiar with your brand, website, or products and used for TikTok advertising. tiktok marketing set up custom audience Source Since Custom Audiences have already expressed interest in your product offering, they’re significantly more likely to click and convert. This is great news for your conversion rate, allowing you to launch highly effective retargeting strategies that increase sales and reduce acquisition costs. These are the different Custom Audiences available on TikTok Customer File.
  
Upload your own customer files to target existing customers through TikTok. Engagement. Retarget wedding photo editing service  users who have previously engaged with your ad campaigns. App Activity. Retarget users who have completed specific actions on your app. Website Traffic. Retarget users who have visited or completed a specific action on your website. Lead Generation. Retarget users who have engaged with your Lead Generation ads/completed a lead form. Business Account Audience. Retarget users who have engaged with your TikTok account/organic content.



Custom Audiences can be incredibly powerful for TikTok marketers as they allow you to target high value prospects at scale. Since you already know these users are familiar with your brand, you can lead with more sales driven messaging to generate conversions. If you’re seeing strong performance with Custom Audiences, you can also leverage Lookalike Audiences to increase reach while maintaining a focus on quality targeting. Lookalikes are essentially users who share common traits with your existing customers, meaning they’re highly likely to engage with your TikTok ads and purchase your products.