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The wrong method of keyword selection mentioned above was to first select keywords based on search volume and competition, and then assume the user and search intent based on the keyword. However, in order to achieve the purpose of SEO measures, it is necessary to select keywords based on users. To do this, you must first put the user first by performing user analysis, setting personas, and creating a customer journey map. Before starting content creation, which is essential for SEO measures, it is important to keep in mind that the starting points are different.
Match user intentions with your own services As a means of solving the persona's concerns revealed by analyzing search intent, consider whether your company's products and services are a good match. Even at this stage, it is important to assess how you can contribute to your users, rather than just fitting them into your products o Special Data r services. If you suggest products or services that do not match the search intent, goal of increasing sales will not be achieved.
Start creating content by choosing keywords that match the search intent and your company's products or services. Create content that is useful to users Based on the selected keywords, we create content that proposes your company's products and services as an effective way to solve the persona's problems. Content created by selecting the right keywords is valuable for users because it helps them solve their problems. Furthermore, the companies that provided the content can also expect direct and indirect benefits, bringing them closer to achieving the ultimate goal of SEO measures.
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發表於 2024-5-15 11:48:16