Your clients trust you to help them get better campaign performance, and a huge part of that equation is improving conversion. beautifully because they help you get more out of that targeted top of funnel traffic you’re producing—without increasing ad spend. If you cater to ecommerce clients, landing pages help you quickly test new product or business ideas pre-launch, offer limited time or seasonal campaigns, target particular locations, demographics, or social channels, and build pages fast without relying on a developer or the restrictions of their online store builder.
Well, who should be performing these services at Fax Lists my agency? That depends on the size of your agency and how you’re structured, but Unbounce was founded on the principle that marketers should be able to build and test custom landing pages without the need for IT or devs. Using Unbounce, you can easily match your clients’ brand and get their landing page up and running without running into developer roadblocks. In an ideal world, the person (or people) at your agency closest to the client’s business and value proposition should ideally create the landing page.
We’ve built our tool with that in mind. How Should I Charge for Landing Page Services? We’ve seen our agency customers come at this in a variety of ways, each with successful results, but there are two common ways to charge your clients. To decide, you’ll want to understand the extent of the services you want to offer. The model you use will also be dependent on the types of clients you’re working with, and whether you wish to consider landing page management a staple service retainer or an add-on.
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