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Despite functional spam filters, email marketing is still an effective way to retain customers or generate new customers. However, this is only possible if you know what to look out for when setting up an email marketing campaign. You should be aware that the recipient's email inbox is literally flooded with advertising emails and newsletters from various senders every day. When planning your email marketing campaign, ask yourself why the recipient should open your newsletter or advertising email. Why is the subject line so important in email marketing? Just like with all other direct marketing measures, the saying “The first impression counts!” is also very important in email marketing. For this reason, you should pay particular attention to the subject line of the newsletter or advertising email. Based on the subject line, the recipient decides within seconds whether to actually open and read an email or delete it. Therefore, the wording of the subject line is crucial to the success or failure of an email marketing campaign. Below we will show you how to create an optimal subject line for your next email marketing campaigns.
10 points to consider when writing the subject line 1. Use the Buy Email Database List recipient’s emotions to your advantage Consumers don’t buy products, consumers buy experiences – Use the subject line of your newsletter to highlight the benefits and/or benefits of your products or services. Make the recipient of your newsletter curious about the content of your email with the subject line! Arouse emotions with the subject line. This not only increases the number of readers, but also ensures that the content of the newsletter sticks better in the reader's memory. 2. Don’t make the email subject line unnecessarily long Since your sender name is already visible, you do not need to mention it again in the subject line. Although there is no character limit within an email, you should not use more than fifty characters in the subject line. Many clients and email programs do not display the full subject line.
Important information and unique offers or benefits should always be at the beginning of the line to ensure that at least these are displayed. 3. Awaken a need for action in the recipient (indirect call-to-action) When phrasing your email subject line, use words like “now,” “only xx left,” “today,” etc. to give the recipient a sense of urgency. Due to the apparent time constraint, he will give in to his need more quickly than if the products, services or offers were apparently available in unlimited quantities. Example: Today only 50% off winter shoes 4. Don’t promise anything you can’t keep! Great promises attract readers at first, but if these promises turn out to be castles in the air, they are lost just as quickly.
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發表於 2024-12-22 14:16:33