You need to create stories that connect with your readers’,
Back in 1996, Bill Gates stated that content was king and a key element for the internet to thrive. And we all know that he sure was right. Since then, a whole lot has happened in the world of content creation, so much so that having a content strategy has become a cornerstone of any successful Digital Marketing strategy. The scenario in the 1990s looks like another universe considering what content creation has become. SEO, social media, search engines, copywriting and many more concepts have come up to play, and have turned out to be a big deal for marketers and writers. With rapid changes and new content popping up from everywhere, how does one build an effective, consistent and scalable content strategy?This is what Byron White, founder of WriterAccess and Content Marketing expert, talked about during our Jam Session, Rock Content’s mix of webinars, interviews and presentations with the world’s best in class marketers. WriterAccess is a fast growing platform that aims toWhatsapp Numberconnect business and agencies with content creators, and it is now part of the Rock Content family. Despite all the big transformations the content scene has gone through, Byron highlighted the importance of, above all, creating stories that connect with the readers. “Your content, for it to be great, to scale, and to be successful, it needs to ‘snap, crackle and pop’. Your content snaps when your headlines leap off the page and lure people in, so they must see what you are talking about. Content crackles when it touches your heart, or makes you laugh or connects with you in an unusual way. So, that becomes important for the parameter, for your goals.
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Content pops when it actually converts, when it inspires someone to take action”, he states. Even though there are other crucial factors for any content to get to the audience, such as SEO, Byron point-blankly defends that “story first, optimization second. Unless your story is compelling, no one’s going to read it. It doesn’t matter how well it’s optimized.” Byron shared his 10 secrets for scalable content creation, approaching creativity, Digital Marketing practices and hacks for managing a team of creators. Check out the full video interview (or read the transcription below): Transcription: Vitor Peçanha: There you go. Hello everyone. Welcome to another Jam Session. I’m Vitor Peçanha here.
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