Influencer marketing
Influencer marketing is very close to word-of-mouth in terms of its role in D2C marketing. Consumers trust influencers, especially ones with smaller, more niche followings. That said, they trust them less than their friends, but more so than traditional ads. The best use for influencer marketing for a D2C brand is increasing brand awareness. By finding influencers who cater to a demographic that might be interested in your brand and letting them create content about your products, you’ll introduce thousands of consumers to the brand. Apparel and cosmetics are the types of products that you can easily find influencers for. But it’s possible to market with influencers who have audiences adjacent to your product. For instance, if you make furniture, you can partner with bloggers who talk about home decor or DIY bloggers. Paying for an ad with an influencer with millions of subscribers might be beyond your budget.But you can market effectively even with influencers who only have five thousand subscribers. You’ll justEmail Listhave to find more people like this to cover a wider demographic. A bonus is that these micro-influencers are likely to work with you for minimal pay or even in exchange for your products. A micro-influencer showing products gifted as a part of a D2C marketing campaign Source Even though influencer marketing is mostly effective at the top of the sales funnel, you might drive some sales with it directly, too. The standard way to do that is to offer a discount specifically for people subscribed to the influencers you’re working with. 4. Conversion Rate Optimization (CRO) CRO is the process of finding opportunities to turn the same amount of traffic into more paying customers. This strategy can help you increase the ROI of all your marketing strategies and drive more revenue.
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Doing CRO involves three major steps — looking for growth opportunities, testing ideas, and implementing the findings. A free shipping banner on a D2C eCommerce website Source For instance, since we know that D2C consumers are very price-sensitive in terms of shipment, we can try changing the pricing policy and announcing free shipping with a banner like this. If it results in increased sales, we implement the changes and work on ways to let consumers know your shipments are free now. 5. Email marketing The marketing channel that not only refuses to die, but it’s possibly the channel with the most predictable ROI. What makes email marketing work so well is that it can be used for the entirety of the growth funnel. From lead generation to sales promotion and sales, here are the different ways you can use this channel: Welcome sequence for new visitors: Once a visitor subscribes, engage them with an automated welcome email sequence. This sequence spread over several days, educating new subscribers about your brand and products, and gradually guiding them from being newcomers to well-informed customers. Abandoned cart recovery:
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