The Benefits of SMS Marketing
While the statistics above are great selling points for SMS marketing, there are benefits beyond the impressive numbers. SMS campaigns can help you future-proof your strategy, produce quality content with less time and effort, and connect with your customers like never before.
Here are the lasting benefits that make SMS marketing worth it.
Mobile commerce is part of modern life
The whole world has gone mobile, from our favorite stores to our social lives. Evidence of this is everywhere we look.
Mobile phones now account for more than half of all internet Phone Number List traffic and have become the focal point of many experiences. It’s the dominant way people browse the web, watch videos, buy products, open emails, communicate with friends, and more.
This makes mobile marketing absolutely vital for brands looking to reach their customers where it matters. Everyone has a smartphone, everyone is interconnected, and everyone uses their mobile devices to research, buy, and engage with the brands they love.
You need to reach your audience on their phone, where they are most likely to see your message, act on your CTA, and make a purchase.
Read more: Why mobile marketing is here to stay
Content production does not take much time for SMS campaigns
Of all the marketing channels available to businesses, SMS is undoubtedly the easiest to write.
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Blogs can be long, social media content requires a team to photograph and style it, and emails require a strong voice and an eye for graphic design to stand out in your audience’s inbox. But with SMS, you only have 160 characters, so you have no choice but to get to the point with a clear message and a strong, direct CTA.
Even if you compose an MMS message , which allows you to add additional media such as an image, GIF, or MP4 video, the file size is limited. Since your text messages are simple by nature, your campaigns will be more targeted and streamlined.
SMS is a direct line of communication with your customers
An SMS marketing message is as close to a direct, unfailing connection with your customers as a marketer can hope for. There is no other channel that is guaranteed to reach your audience, be opened, read, and interact with them.
Because mobile is now the way the world operates, texting is an integral part of any business’s marketing strategy. It’s a native channel on smartphones that people use constantly—the average smartphone user in the U.S. spends about 26 minutes a day texting.
Texting is such an instinctive way for consumers to communicate that it’s now synonymous with the phone, even more so than phone calls. In fact, 68% of consumers text more than they talk on their smartphone.
This one-on-one connection with your audience is an invaluable tool for driving action and increasing revenue.
Moving from text to a mobile site is effortless. Your audience is used to navigating multiple apps at once on their phone, making a link to a product page, shipping tracking page, or checkout page an achievable and useful step in the customer journey.
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