Taking the right corrective actions
At the right time can help you keep up, and a prompt brand audit enables you to make it happen. You’ve recently changed your catalog Sooner or later, every company switches up its offerings to better meet its business goals, and yours surely isn’t any different. You add new products to your catalog while retiring old ones. You branch out into other markets or reach out to new demographics, and that’s all great. But you need to make sure your brand evolves along with everything else you’re putting out there.A brand audit can help you determine whether your brand is still in step with your company’s public image and current catalog. If it’s not, you can make appropriate changes before the discrepancies start to hurt your bottom line. Your efforts aren’t ICTP Conference 2017 meeting expectations Sometimes despite your best efforts, you just don’t see the results you hoped for. State of Marketing Report For example, maybe a marketing campaign you expected to be successful underperformed.
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Perhaps your sales margins are looking a little thin, your web traffic has dropped, or your emails aren’t seeing the open rates you expected. Problems like these are signs it might be time for a brand reassessment, and a brand audit can help you figure out where you’re going wrong. It might be time for a few tweaks or possibly even a rebranding plan.
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