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SEO, content marketing … so many strategies where the content will have a big impact. The content of your site is one of the most important factors in converting visitors and improving your ranking on Google. However, in the construction and industry sector, there is no shortage of topics. You can write around your products or services, but also around your customers' problems. Write the content of your service/product pages People usually visit your service pages to learn more about your business and the services they offer. Create high-quality content on your service pages that will allow users to determine:What you do to provide this service/productHow to contact you? (CTA) You need to highlight the benefits of your services and not just their features. If you choose to only write about features, you put yourself on the same level as every other site that offers the same product and/or service.A few years ago, you set up a showcase site without having any real objectives.The answer is yes ! Nearly 50% of users indicated that the presence of a site is one of the main factors in determining the credibility of a company. An opinion Marketing List that is formed in a few seconds! An aging site, not optimized and which does not put forward the right message, misses out on many leads, and it is its competitors who collect them. A new website does not automatically guarantee increased conversion rates and revenue. There may be complications and you need to pay attention to the already existing SEO when redesigning. However, if you bring in the right people, your construction site redesign will propel your business forward. Reinvesting in your website, especially if it is more than 3 years old, will allow you to attract new leads and improve your online reputation. GOOD TO KNOW : What is a 404 error?
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A 404 error is a code that means the page you were trying to reach on a website could not be found on their server. To be clear, the error indicates that while the server itself is accessible, the page you wanted is not. Another situation, your URLs have changed and you had a link from a very good website. If your redirects are not set up correctly, then users will encounter a 404. The different types of redirects There are several types of redirects, those on the server side and those on the client side, and the latter can be implemented in different ways; Be very careful in your choices, making the wrong choice could lead to SEO problems in the long term. Coded Temporary or permanent 301 Permed 302 Temporary 303 Temporary 307 Temporary 308 Permed 301 redirects.
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