By doing something drastically
本帖最後由 ridoyh2026@gmai 於 2024-3-14 14:14 編輯Source Great marketing has often been associated with innovation, experimentation, and risk, because the results can sometimes be game changing for the brands behind them. In the world of Google marketing, the same is true, with much of the power coming in the form of various signals uncovered as a result. Google’s automated bidding strategy works from data inputs, and as such, can become stagnant when the same information is coming in month after month.stream to change.different, such as maximizing conversion value or adding larger-than-normal budgets to certain projects, the Google PPC management system is forced back into the learning phase of the process.
New conversion signals are identified by the Frist Database system, and the result is new things for the machine to “think” about as it goes back to auction. Kevin Urrutia and Eric Philippou: Always Consider the Psychology “Know how to leverage basic consumer/marketing psychology to get the best possible results. To maximize creatives, media buyers must first research and understand the client’s habits, tastes, and interests.” - Source At the end of the day, marketing and online advertising is really all about tapping into the psychology behind the customers. That means the most effective marketers must have an understanding of how their audience is really engaging online, in order to put a strategy to work.
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What is their life like when they see your ads? Are they at home? Work? Happy? Stressed? What will they think of the specific word choices used in your ads? What kind of offers would actually make them stop and click? To accomplish this, many online media buyers are immersing themselves in the field of psychology through a “never stop learning” attitude. They’re reading books on psychology, attending webinars on human behavior, and having discussions about decision making with their colleagues. The same thinking must happen for every online marketer out there, embracing the importance of psychological understanding.
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